Alifi & Ya'e

H.O.B is where fragrance obsessives come when they have outgrown the mainstream. We carry over 50 niche and independent houses from across the globe, from Nishane and Xerjoff to Vilhelm Perfumerie, Etat Libre d'Orange, Rosendo Mateu, and beyond. Alongside them, we house our own collection of original GCC-born labels, each with their own distinct creative identity.

Every fragrance in our edit earns its place through raw material quality, creative vision, and a point of view that mainstream perfumery simply does not have the courage to take.

Based in the U.A.E. Built for the obsessed.

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